You business is established. Now you want more leads, customers, orders and profit – and less risk and costs to operate the business.
There are multiple ways to make this happen, but in general you need more leads to see your offer and find it irresistible and then you need to convert them into customers. Both of these is as much an art as a science.
We work with you as a coach/mentor or consultant until you realize your goals.
To do that you need to optimize one or more of the below areas (start where you are weakest):
- Audience targeting
- Positioning of your business and products
- Product descriptions (and features and results)
- Visibility (marketing: Getting leads attention)
- Landing / sales pages / sales collateral
- Messaging
- Friction (drop-off points) in the purchase experience
- Follow-up sequence. It generally takes multiple interactions before a purchase
We got your back: Strategies, Tactics and Apps to do the heavy lifting. Consulting and coaching to assist you and a Pro Team that do what you wont or cant.
Unfortunately – when onboarding new clients that are already in business – we have from time to time found that the foundation is flawed, which means that you need to go back and redo. Why? Because
The RIGHT product to the WRONG audience will fail. Similary the WRONG product to the RIGHT audience will fail.
Jacob Heiberg
The science and art is to present the RIGHT product to the RIGHT audience in the RIGHT (irresistible) way.
Marketing or optimizing sales pages or friction will NOT fix the fact that you either have the wrong product, the wrong message or the wrong audience.
An example I heard from a marketing agency is trying to sell wedding dresses to married men. No matter how great the dress is, there will be very little interest and spending more on optimizing and marketing is wasted.
Optimizing your business: The never ending story
Kaizen is a Japanese term used in LEAN manufacturing. It means constant improvements. If you run a business, it makes sense to keep improving. But there comes a point, where the results are not worth the effort to improve a part of the company.
What then? Then it is time to improve another part or scale or exit, depending on your dreams.
Our Simple Success System is a tool we always use when analyzing a new client with the aim to optimize. We go for the biggest change first.
You can purchase the training and do it yourself – or you can work with us via 1:1 coaching or consulting to fast track your results.
We work with you 1:1 to identify opportunities and assist you in implementing them to realize your full potential.
It is easier than you think, and we routinely improve 10%+ within weeks. This is More success with less effort.